Digital Analytics

Campaign Manager

Noida, Uttar Pradesh
Work Type: Full Time

What job we expect you to do: 

  • Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.
  • Manage end-to-end Campaign performance tracking, including the planning, coordination with the Ad- operations team.
  • Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities.

What skills we expect you to bring:

  • Good working knowledge of the Google campaign manager and Google Ad-Manager settings and  administration, including native integrations with other Google products such as Big Query. 
  • Understanding of how to configure Campaigns and Creatives in Google campaign manager. Experience in implementing floodlight tags using the Google Tag manager to capture the impressions and clicks of ads.
  • Understanding of campaign attribution models and experience in setting them up on Campaign manager.

What expertise will bring added advantage?

  • Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

What Tools and Technologies we expect you to know?

  • Google Campaign manager
  • Google Ad Manager
  • Google Big Query and Data Studio
  • Google Analytics/Google tag manager
  • Visualization tools such as Tableau, Power BI, Einstein Analytic

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