What job we expect you to do:
- Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.
- Manage end-to-end Campaign performance tracking, including the planning, coordination with the Ad- operations team.
- Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities.
What skills we expect you to bring:
- Good working knowledge of the Google campaign manager and Google Ad-Manager settings and administration, including native integrations with other Google products such as Big Query.
- Understanding of how to configure Campaigns and Creatives in Google campaign manager. Experience in implementing floodlight tags using the Google Tag manager to capture the impressions and clicks of ads.
- Understanding of campaign attribution models and experience in setting them up on Campaign manager.
What expertise will bring added advantage?
- Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics
What Tools and Technologies we expect you to know?
- Google Campaign manager
- Google Ad Manager
- Google Big Query and Data Studio
- Google Analytics/Google tag manager
- Visualization tools such as Tableau, Power BI, Einstein Analytic
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