What job we expect you to do:

Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.
Manage end-to-end Campaign performance tracking, including the planning, coordination with the Ad- operations team.
Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities.

What skills we expect you to bring:

Good working knowledge of the Google campaign manager and Google Ad-Manager settings and administration, including native integrations with other Google products such as Big Query.
Understanding of how to configure Campaigns and Creatives in Google campaign manager. Experience in implementing floodlight tags using the Google Tag manager to capture the impressions and clicks of ads.
Understanding of campaign attribution models and experience in setting them up on Campaign manager.

What expertise will bring added advantage?

Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

What Tools and Technologies we expect you to know?

Campaign Manager