Roles and responsibilities

Act as a lead analyst on various data analytics projects aiding strategic decision making for Fortune 500 / FTSE 100 companies, Blue Chip Consulting Firms and Global Financial Services companies
Understand the client objectives, and work with the PL to design the analytical solution/framework. Be able to translate the client objectives / analytical plan into clear deliverables with associated priorities and constraints
Collect/Organize/Prepare/Manage data for the analysis and conduct quality checks
Explore and implement various statistical and analytical techniques (including machine learning) like linear/non-linear Regression, Decision Trees, Segmentation, time series forecasting as well as machine learning algorithms like Random Forest, SVM, ANN, etc.
Conduct sanity checks of the analysis output based on reasoning and common sense, and be able to do a rigorous self QC, as well as of the work assigned to junior analysts to ensure an error free output
Interpret the output in context of the client’s business and industry to identify trends and actionable insights
Be able to succinctly visualize the findings through a PPT, a BI dashboard (Tableau, Qlikview, etc.) and highlight the key takeaways from a business perspective
Be able to take client calls relatively independently, and interact with onsite leads (if applicable) on a daily basis
Discuss queries/certain sections of deliverable report over client calls or video conferences

Most Important Requirements:

Superior problem solving abilities and strong analytical thinking
Desire to work in a fast paced, challenging environment where you need to push yourself all the time
Excellent communication skills, both written and verbal
Solution orientation and self-drive

Ideal Candidate

2-4 years of relevant experience in Marketing Analytics
Experience in managing, cleaning and analysis of large datasets using statistical packages like SAS, R, Python, etc
Experience in data management using SQL queries on tools like Access/ SQL Server
Experience of handling a team
Experience in handling client calls and client management

Other Skills

Senior Analyst - MMM