Roles and responsibilities
- Act as a lead analyst on various data analytics projects aiding strategic decision making for Fortune 500 / FTSE 100 companies, Blue Chip Consulting Firms and Global Financial Services companies
- Understand the client objectives, and work with the PL to design the analytical solution/framework. Be able to translate the client objectives / analytical plan into clear deliverables with associated priorities and constraints
- Collect/Organize/Prepare/Manage data for the analysis and conduct quality checks
- Explore and implement various statistical and analytical techniques (including machine learning) like linear/non-linear Regression, Decision Trees, Segmentation, time series forecasting as well as machine learning algorithms like Random Forest, SVM, ANN, etc.
- Conduct sanity checks of the analysis output based on reasoning and common sense, and be able to do a rigorous self QC, as well as of the work assigned to junior analysts to ensure an error free output
- Interpret the output in context of the client’s business and industry to identify trends and actionable insights
- Be able to succinctly visualize the findings through a PPT, a BI dashboard (Tableau, Qlikview, etc.) and highlight the key takeaways from a business perspective
- Be able to take client calls relatively independently, and interact with onsite leads (if applicable) on a daily basis
- Discuss queries/certain sections of deliverable report over client calls or video conferences
Most Important Requirements:
- Superior problem solving abilities and strong analytical thinking
- Desire to work in a fast paced, challenging environment where you need to push yourself all the time
- Excellent communication skills, both written and verbal
- Solution orientation and self-drive
Ideal Candidate
- 2-4 years of relevant experience in Marketing Analytics
- Experience in managing, cleaning and analysis of large datasets using statistical packages like SAS, R, Python, etc
- Experience in data management using SQL queries on tools like Access/ SQL Server
- Experience of handling a team
- Experience in handling client calls and client management
Other Skills
- Excellent communication skills (both written and oral)
- Project management
- MS Excel, SAS, SPSS, R and Python
- SQL Server, MS Access, Oracle, VB/VBA, Excel Macro Programming