Deliver an annual marketing plan for our Procurement solutions
Support the development and evolution of our target personas and creation of solution messaging that articulates our value to clients, points of differentiation and key benefits
Become the voice of the customer through research, surveys etc and help identify and engage candidates for our customer reference programme
Working with colleagues in content and design, create compelling thought-leadership content assets such as infographics, white papers, customer case studies, articles, blogs, video and podcasts
Partner with the digital and social marketing team to deploy effective email marketing, organic and paid media campaigns
Manage online and in-person events such as webinars, conferences and customer events
Deliver high-impact sales tools e.g. sales presentations, fact sheets, video explainers, etc.
Be able to conceptualise content based on target audience and campaign objectives
Manage partner marketing for key solution partners
Own the entire closed loop demand generation process from initial awareness to follow-up.
Demonstrate measurable ROI with an ethos of continuous improvement across all demand generation activity.
Key requirements
4-6 years' B2B marketing or marketing communications experience
Degree qualified in relevant disciplines e.g. business, marketing
Experience of working as part of a cross-functional multi-cultural team across geographies
Strong communication, people and stakeholder management skills
Good written and presentation skills with strong attention to detail
Strong project management skills with an excellent ability to plan and deliver on deadlines
Independent and a good multi-tasker
Specific knowledge and/or experience of the procurement function and the role that research and analytics play in this function preferred
Passionate about demand generation as a growth driver
Flexible working options are available but candidates must be able to work from our Noida office at least 2 days per week as a minimum