Assistant Marketing Manager (Procurement )

Noida, Uttar Pradesh
Work Type: Full Time
Key responsibilities
  • Deliver an annual marketing plan for our Procurement solutions 
  • Support the development and evolution of our target personas and creation of solution messaging that articulates our value to clients, points of differentiation and key benefits
  • Become the voice of the customer through research, surveys etc and help identify and engage candidates for our customer reference programme
  • Working with colleagues in  content and design,  create compelling thought-leadership content assets such as infographics, white papers, customer case studies, articles, blogs, video and podcasts
  • Partner with the digital and social marketing team to deploy effective email marketing, organic and paid media campaigns
  • Manage online and in-person events such as webinars, conferences and customer events
  • Deliver high-impact sales tools e.g. sales presentations, fact sheets, video explainers, etc.
  • Be able to conceptualise content based on target audience and campaign objectives
  • Manage partner marketing for key solution partners
  • Own the entire closed loop demand generation process from initial awareness to follow-up.
  • Demonstrate measurable ROI with an ethos of continuous improvement across all demand generation activity.
Key requirements
  • 4-6 years' B2B marketing or marketing communications experience
  • Degree qualified in relevant disciplines e.g. business, marketing
  • Experience of working as part of a cross-functional multi-cultural team across geographies
  • Strong communication, people and stakeholder management skills
  • Good written and presentation skills with strong attention to detail
  • Strong project management skills with an excellent ability to plan and deliver on deadlines 
  • Independent and a good multi-tasker
  • Specific knowledge and/or experience of the procurement function and the role that research and analytics play in this function preferred
  • Passionate about demand generation as a growth driver
  • Flexible working options are available but candidates must be able to work from our Noida office at least 2 days per week as a minimum

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