Digital Analytics

Manager - Digital Analytics

Noida, Uttar Pradesh
Work Type: Full Time

Required skills:

  • Good working knowledge of the Google Analytics Suite (360, Tag Manager, Big Query) settings and administration, including native         integrations with other Google products such as Ads/Campaign Manager
  • Understands clearly how to configure profiles and views, including goals, filters and other Google Analytics functionality
  • Understands configuration for custom metrics and dimensions/custom variables / advanced e-commerce
  • Has a solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be        used effectively
  • Ability to quickly understand the business context and apply core digital analytics concepts to generate insights & recommendations      and provide business solutions.
  • Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the              required digital marketing and audience analytics tools
  • Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion            rate improvement opportunities
  • Thorough knowledge and understanding of analytical use cases such as product recommendation engine, personalised targeting,            marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch &  Multi-touch marketing attribution, etc.
  • Work experience on Social Media Analytics would be a great advantage and would help to integrate the actions in digital space                effectively
  • Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

Tools and Technologies

  • Google Analytics 360 / Adobe Omniture
  • Google Tag Manager / Adobe Analytics DTM
  • Google Ad/Campaign Manager
  • Google BigQuery and Data Studio
  • SalesForce Marketing Cloud & CRM
  • Visualization tools such as Tableau, Power BI, Einstein Analytics
  • Python, R, SQL and Exce

How many years of experience you need?

Minimum 6 years of relevant experience

Where will be the job location?

We are ready to welcome you at Noida and Gurgaon and other offices across location

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